Tuesday, August 18, 2015

A Sharp Photo - What am I paying you for? Value vs. Price

One thing that many photographers (and entrepreneurs as well) deal with is disagreement from clients about cost.  Everyone can have a camera these days; phones, tablets and even some professional quality cameras are sold in the consumer market.  With this being the case, it can be difficult for people to pay someone to do what they believe they do already.  The difference between taking your own photos and hiring a photographer is probably akin to the difference between you driving to work and a stunt driver on a movie set.  While the tool may be similar, the knowledge that an expert has can yield a totally different finished product.

When the circumstances are optimal, most of us can take a good photo.  A cloudy day (yes, that's better than a sunny day for photography) shade, those things make the job easier.  But when things are less than ideal, you need an expert.  A pro will have the knowledge to overcome difficult situations and they normally have gear that you don't have to create beautiful images.  Weddings are a great example of when you need someone who really knows what they are doing.  Let's say the wedding is at noon on the beach.  That means that you have to know how to darken the background and simultaneously get that white dress bright without losing detail.  You may also have a reception that's normally dark and you need to have a way to create properly exposed pictures without that 'flash in the face' look.  If money were no object and you had 2 photographers to choose; one cost $10,000 and the other cost $250, which one would you choose?  Even if you hesitate on dropping $10K for wedding photography, you would at least compare the two, and I know I would ask myself why the other guy was charging so little.  Can you trust him to get the job done?  This day is important and I don't want to miss out on it because I took what seemed like a deal.

Photographers are doing much more than taking a picture, the goal is to create art.  You can go to a discount club or store and purchase an 8x10 for less than $3.  Knowing this, people balk at a photographer charging $50 for an 8x10 print.  Understand that you are not paying for photo paper or a canvas, you are paying for artistic vision.  That photographer saw something and nurtured it to immortalize a moment in time; that is what you are paying for.  When you look at a painting in a gallery that costs $1,000,000, its not the paint or the canvas or the wood or the metal that costs that much.  You pay for where that piece of art takes you, what it does to you, how it makes you feel.

So, you want to know what you are paying me for?  You are paying for my ability to portray who you are to the world.  You are paying for the fact that I educate you prior to the shoot so that you are ready and confident which makes you shine in front of my camera.  Lastly, you are paying for my ability to see you, really see you and how beautiful you are and reflect that back to you in my work.  That is what you are paying me for.


Follow me on Instagram/Twitter: @asharpphoto
Website: www.asharpphoto.biz


A Sharp Photo is a Central Florida based (Orlando to Ocala) photography company specializing in Actor/Corporate headshots, Film & TV Production photography, Boudoir, Portrait photography and Art.  Michae E. Allen started this company in 2012 and his aim is to use photography to show people the beauty in themselves and the world around them.

Tuesday, August 11, 2015

A Sharp Photo tip - Macro Photography

I enjoy shooting people and photographing beautiful sweeping landscapes but there's something cool about getting up close.  There are things that we see everyday that fit in the palms of our hands that have intricate details that we miss because they are so small.  Macro photography allows us to take in those miniscule features and enjoy them.  There are many ways to get this done (the right way as well as the 'right now' way); lets talk about it.

With just what you have
Seriously, you can take the lens off of your camera (if you have a DSLR), turn it around, hold it in front of your camera and shoot.  Sounds crazy but it works.  Its very difficult and you need the hands of a surgeon (or at least you should have been expert level at Operation when you were a kid) to get a clear shot.  With practice and patience it can be fun to play with.  Of course, having your lens off invites the danger of getting dust on your sensor as well as potentially scratching your lens. 

For just a little more...
You can get a reversing ring for between $10 - $30.  Same concept as above but your lens is mounted onto your camera so it is easier to manage and your camera and lens are more protected.  Now when you do this, you lose the functionality of having your lens mounted the correct way (no autofocus, no control over aperture) and the back element of your lens is exposed.  So here is another solution.

Intermediate level
Enter the Macro extension tube which ranges from $15 (does not communicate with your camera) to $130 (plays well with your camera).  The way an extension tube works is it puts space between your camera and your lens enabling macro capability.  There is no glass so it doesn't distort the image at all.  The difference between the lower end tubes and the higher end is that the higher end tubes have electronics so your autofocus and aperture controls work so you are as close as you can be to having a legitimate macro lens.  Whereas the lower end extension tubes do not have electronics.  You have the stability but not the functionality.

The real deal
Actual macro lenses, there really isn't much to be said.  No fiddling, no working around, just the ability to get nice, close clear images.  The other thing to point out is that its just a lens.  So if you have a 100mm macro, you can shoot a portrait of a person or you can shoot a fly close up.  The exponential increase in image quality is matched by a big price tag.  These lenses can cost from a few hundred dollars up to a few thousand.  Of course, this is your best value all around but only you know if macro capability is that important for you.

A few tips for great macro image:

- Use a tripod, the more stable your camera, the sharper the image.
- Use live view, this way you can zoom in and verify the focus.
- Use a trigger release, this will minimize camera shake and if you use a wireless remote, it will nullify it all together.
- Use either off camera flash or continuous light.  Continuous light is best because you see what you'll get.

Happy hunting, its a small world!!!

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A Sharp Photo is a Central Florida based (Orlando to Ocala) photography company specializing in Actor/Corporate headshots, Film & TV Production photography, Boudoir, Portrait photography and Art.  Michae E. Allen started this company in 2012 and his aim is to use photography to show people the beauty in themselves and the world around them.

Tuesday, August 4, 2015

A Sharp Photo tip - Three legs are better than two

Weekend before last I got to photograph the 2015 #curvenationexpo.  Fashion shows are fun but they can be grueling; nonstop action and tons of little moments from the models that you don't want to miss.  In order to frame the shots correctly, there should be some distance between you and the stage so you will likely need to shoot with a long lens.  Add to this mix, less than optimal lighting and limited options in terms of you setting up lighting and now you have to slow your shutter speed down (you want to keep your aperture at 5.6 or smaller so that the clothing has the most detail).  Handholding under these conditions for 2 hours or so is a recipe for disaster.

I was able to set up 2 lights so that was helpful.  I like to move around when I shoot and get different angles but I thought it was a great idea to bring tripod.  I pretty much shot the whole show at 70mm and 1/50 (the rule is your shutter speed shouldn't be less than your focal length when handholding, it is possible but difficult).  Furthermore, when I got home to process, all of the images were perfectly straight making my post work much easier.  So for my day to day, I dont really use a tripod but for events, I highly recommend it.

Follow me in Twitter/Instagram: @asharpphoto
Website: www.asharpphoto.com

Asia Marin

Devorah Story wearing Tia Lyn

Nikki Carter wearing Tia Lyn
sexy art
Lakesshia Slaughter-Allen
canvas prints
Dori Carter

A Sharp Photo is a Central Florida based (Orlando to Ocala) photography company specializing in Actor/Corporate headshots, Film & TV Production photography, Boudoir, Portrait photography and Art.  Michae E. Allen started this company in 2012 and his aim is to use photography to show people the beauty in themselves and the world around them.